william good: goodwill’s chic start-up in SF


(images via SF gate)

a eco-friendly scoop straight from the SF gate: SF designer nick graham (of joe boxer fame) and goodwill are aiming to make second-hand super stylish, by joining forces on a new recycled retail venture and fashion line called william good. said line is made entirely from items found in goodwill’s discount bins (i.e., whatever hasn’t sold after 30 days dwelling on goodwill’s shop floor).

the design studio for the william good line is down in the mission district, and the first william good store will be here in san francisco, at fillmore and post.

{{an aside: hotdamn, i would LOVE to be doing that kind of work! william good, HIRE ME! hah.}}

the store opens november 15th, and the prices will be decidedly north of typical goodwill price points, in the range of $15 to $300. more information about the william good venture here.


  1. darla

    wow… .that is about the coolest thing i’ve seen/read all day. i love it. sherbet tone would LOVE this, as she is the goodwill bin store QUEEN! 🙂

  2. Kristin

    wow my fashion designer friend amy hemmens will love this article! she only uses fabrics and materials she buys second hand- i will pass this along, thanks tricia!

  3. tess

    I think you have a great chance of getting hired! You should go down there with your portfolio… you’d be perfect for them!

  4. Erica

    agreed with tess…go go go for it!
    i had heard about this a while ago but there were no images of the clothing available. nice to see some of the items, i’m intrigued…

  5. M

    there is already a roped-off section at the goodwill on fillmore and post with this stuff. it’s kind of surreal to walk into a goodwill and see this classy, boutique-like part with reconstructed clothes and artfully dressed mannequins.

    i think it makes it a lot better that the clothes are ones from the donation bins, but i have mixed feelings about it because it’s beginning to seem like actual thrift stores are becoming obsolete.

  6. Nick

    $300 for something that came out of a in goodwill’s discount bin??

    I could just go to the bin and the clothes myself

    I am missing something here maybe

  7. Nick

    I am not trying to sound mean, just don’t understand.

    $300.00 from a used bin

    Are these clothes art?

  8. tricia

    m: interesting…will have to check it out when i get back from NYC/florida in a couple weeks. also, in what way are thrift stores becoming obsolete? i’d love to hear support for your theory.

    nick: i figured someone would comment and say that. good point, however, not one that should be posed at me, rather, at william good and the people working to make it. perhaps they do consider it an art. who knows? i just thought the idea was interesting, and that’s why i posted it. 🙂

  9. Nick

    Sorry my English got wobbly.

    I didn’t mean to sound crude, I wonder if some clothes are to be collected like art and not worn. I am very practical I guess

  10. tricia

    nick: i am certain some people look at clothing that way…on many levels. for instance, i have seen quite a few gallery exhibitions of couture and collected clothing in the past years, and those displays certainly prove that there’s a certain element of collecting involved, and that some of the wearable pieces collected could be considered art, if not artful. but as clothing is fundamentally utilitarian (in that it feigns to clothe our nakedness, at the very least), there is a practical element to it all. i don’t think practicality is at odds with or the opposite of art/artfulness. something wearable can, of course, be quite artful. and something practical (clothing) doesn’t have to be plain and bland just because it’s utilitarian. quite the opposite, i think. the whole body can be art. art is a subjective, changeable thing, with many interpretations and definitions, really.

    anyway…who knows if the pieces they are selling are “art”…again, that’s really for them to define, to some degree. i’m guessing (in not knowing) the pieces that near $300 are perhaps more complicated in their construction or more rich in their materials? those factors often contribute to higher price points, in any sort of clothing.

  11. M

    yeah, the stuff isn’t ridiculously expensive or anything- it’s about $40 for a reconstructed sweater, so the prices are probably comparable to the gap, as opposed to couture. the $300 pieces are probably ones with a lot more work on them.

    as for thrift stores becoming obsolete, i was referring to the prices being raised at these places, or the clothes picked through beforehand by people who work for goodwill and priced accordingly. that particular goodwill is a good example- cashmere sweaters are always priced at at least $11, and a lot of the clothing items in general are like at least $8-12. both goodwill and salvation army have “boutique” sections or separate stores that mark stuff up (of course, they don’t usually know what they are doing, and i feel like anything bejeweled is imemediatly considered “fancy” and therefore expensive even though it is some faded 80’s sweater, but whatevs.)

    goodwill also has a website where they sell stuff auction style, and for a while they seperated the vintage in a “nu2u” section at the now defunct goodwill on mission and 18th, and priced it higher. i actually got some great stuff in that section, but the idea that everything had been picked through and marked up (sometimes it was designer, not just vintage) definitely distorted the whole concept of what thrifting was.

    also, there are so many independent “boutique” thrift stores (especially in the fillmore, but i know there’s others) where they charge like $12 for old t-shirts. i can’t think of many really cheap thrift stores in the city. even community thrift on valencia will charge $12 or whatever for a piece of clothing.

    the whole fun of a thrift store is that everything was donated to them, so they sell it really cheap, and you have to sift for the good stuff and buy things you don’t need because they’re cheap. if someone’s already found that gem and priced it at $15, i don’t know, it’s just not so much fun. the whole treasure hunting aspect is just totally erased, and they become more just like any old store.

  12. Angie Montreal

    You should send them an e-mail, could be a great job! I send them a quick message to keep me updated on any opportunities, why not! Can’t hurt to try. Thanks for the heads up on this project.

  13. blingblingkitty

    William Good should hire you toots sweet! You would totally rock it! And thanks for all the juicy links.

  14. jennifer

    there are many local artists here around richmond who will reconstruct or redesign used clothing and then sell in the independent clothing shops. sometimes it’s total crap and sometimes it’s awesome. but i have to smile, because making stuff is making stuff, and if someone likes it, then someone’s happy. i don’t have to buy it if i don’t want to.

    my favorite thing is finding handmade garments in the thrift/used shops. i love that!

  15. Tracy

    Thanx for the info!!!

    I’ve been toying with thoughts similar to this forever, but knew someone like me could never get it off the ground. My GW’s has “partnered” with other stores through out the country as one of the places to try new things and experiment programs, (SF store(s) is usually in the same group of “pilot stores”.) Think I’m going to go talk to the people at my local GW later today. Wouldn’t hurt to get my name on the list of potential employees for this endeavor if they want to expand/test this idea in my area too.

    And BTW…get your little butt down there and tell them who you are!! You should so be on that team!!!!

  16. DC Goodwill Fashionista

    Yeah, Goodwills across the country are definitely moving in new directions, BUT it’s not at the expense of the great, affordable merchandise that Goodwills are always known for, i.e. you might pay $300 for the top-of-the-line William Good piece, but you can still dig through the racks at the store and pick up a $6.98 vintage gem or $8.98 designer goody. Trust me – there’s so much amazing stuff at any Goodwill that one designer couldn’t possibly pilfer it all. PLUS, all of the proceeds go to a great cause: training and employment of the disabled and disadvantaged. -the DCGF

  17. M

    I’ve known people who’ve worked at Goodwill and they haven’t sounded like the best employers, at least in the SF Bay Area. And one small thing that always bugged me: why doesn’t Goodwill put foam on their hangers so everything doesn’t fall on the floor, so the workers have to pick it up? And the prices these days often do seem comparable to many buy/resale/consignment stores, as popposed to the truly cheap thrift stores. I’m not saying I haven’t gotten great stuff there, because I have, but once things are priced at $10, it feels much less like thrifting.

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